Billing OSS Magazine  

June 18th, 2008 - Daily News - BillingOSS News Desk, London

CBOSS Supports Re-branding in Orange Moldova

For Orange Moldova , 2007 was the year of re-branding and of total explosion of traffic, market share, penetration and multimedia. SA Voxtel's re-branding to Orange Moldova as well as this tremendous change of magnitude of business involved significant changes and was supported by CBOSS Corporation.


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The success of the total change of the company benefited from the joint efforts of the operator and CBOSS Corporation. CBOSS is Orange 's preferred partner in Moldova , providing billing of prepaid clients (83% of the total customer base) and most of the core service platforms. During the initial stage, the re-branding project was developed and thoroughly planned. Two major goals of CBOSS were to ensure full compliance of Voxtel technologies with the Orange requirements and to arrange marketing campaigns to boost customer acquisition, loyalty and generate new revenue streams. CBOSS Corporation completed the modification of existent technologies to ensure maximum compliance with the Orang ? standards, implemented new product features and provided support for all marketing campaigns.

The rebranding launch as well as all further launches were all successful and on time thanks to the reactivity and the involvement of CBOSS teams in Orange projects.

For Moldovans, this transformative project meant wider availability and easier usage of customary and innovative mobile services. After just one year, 45% more clients joined Orange and their voice ARPU doubled while the traffic of all multimedia services was multiplied by 2 to 4 times. It is estimated that Orange captured 80% of the market that allowed the Moldovan market to move from less than 40 to more than 58% penetration in one year. Olaf Swantee, CEO of Orange Group qualified the Moldovan rebranding as the best one in the France Telecom group.

From November 2006 till the end of 2007, CBOSS Corporation was implementing and supporting all further project stages. CBOSS experts have contributed to have the Orange group's mobile TV offer to be launched in record time,

Given the creativity, energy and highest quality standards of Orange in Moldova, the adaptability, professionalism and qualification of CBOSS experts will surely be a competitive advantage for offering 3G and, later, NGN services

“The successful completion of the re-branding project, carried out by CBOSS Corporation, allowed Orange Moldova to increase its subscriber base and consolidate its market leadership,” says Veaceslav Roman, IT Director at SA Orange Moldova . “We are sure that our upcoming mutual projects will be carried out at the same professional level and will enable us to achieve our goals. This will help Orange Moldova satisfy the ever changing customer demand and offer a rich portfolio of cutting-edge offerings to meet the highest global quality standards of the Orange brand.”

Orange Moldova (www.orange.md) is a Moldovan company of the Orange Group. In April 2008, it had 1.3 million clients. After 10 years operation, the company's marketshare is evaluated at 70% of the mobile operator value in a market counting 3 other mobile operators.

Orange (www.orange.com) is the key brand of France Telecom, one of the world's leading telecommunications operators. France Telecom serves more than 172 million customers in five continents as of March 31, 2008, of which two thirds are Orange customers. The Group had consolidated sales of 52.9 billion euros in 2007 (13 billion euros at March 31, 2008). As of March 31, 2008, the Group had 111.9 million mobile customers and 12 million broadband internet (ADSL) customers.

In 2006, Orange became the Group's single brand for Internet, television and mobile services in the majority of countries where the company operates, and Orange Business Services the banner for services offered to businesses worldwide. France Telecom is the number three mobile operator and the number one provider of broadband internet services in Europe and one of the world leaders in providing telecommunication services to multinational companies. France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New York Stock Exchange.

CBOSS Corporation is a world leader in the development of innovative convergent IT solutions for end-to-end automation of telecommunications enterprises, delivering a competitive edge to telecoms on all inhabited continents.

CBOSS Corporation offers the full range of equipment, system and application software and professional services, including consulting, turnkey implementation, technical support, staff training and IT outsourcing, providing telcos with guaranteed operations quality while minimizing operational and capital expenditures.

CBOSS can supply operators, service providers and MVNOs with all components of IT infrastructure and/or services, as well as with full-scale outsourcing options, providing a reliable single point of responsibility.

For details, please visit : www.cbossgroup.com



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CBOSS BILLING | CBOSS Supports Re-branding in Orange Moldova