The growing number of services and their importance for an operator's business means OSS systems have never been as important as they are nowadays. Today, operators can not even think about delivering services without significant help from the supporting systems. Service Assurance is the most critical area of modern OSS solutions. The transition to NGN networks has increased competitiveness in the telecommunication market and forced all the operators to optimize their costs and make their offered services much more attractive for end customers. This optimization can not be achieved using the previous generation of OSS systems. Next Generation Networks require Next Generation Service Assurance to fully protect the services delivered to the customer and conserve operators' revenues..
The market for digital content is growing rapidly and is forecast to reach US$135 billion by 2010. With digital convergence blurring the boundaries of telecom and media and spawning a convergent ‘telemedia' industry, telecom providers can now expand their addressable market to include areas of media and advertising that were once beyond their reach...
