To say that we are entering an era where the key values of an operator are being redefined is an understatement. In fact, we have already entered an era the se key values are going to be in a constant state of change. There are a few strategic defining statements in an operator's “life”. Statements like an all IP network, fixed and mobile convergence, IT and network merger; all contribute to defining how new services and transformational activities are designed and executed, and can be described either as symptoms or enablers of this new era. .

The potential power of new intermediaries such as the Googles, Amazons and E-Bays – often already having their own billing systems and payment mechanisms in place – is set to pose a major threat to the service provider's traditional dominance of the entire value chain. As the industry starts making the long awaited strategic shift from simple survival to positive growth, new challenges continue to emerge. Unless service providers of all shapes and sizes confront these, they're going to be reduced to little more than mere bit-pipe players. However, knowing where you've got to get to is only part of the problem facing operators as they try to transform themselves through the addition of content and applications to their service portfolios...