To say that we are entering an era where the key values of an operator are being redefined is an understatement. In fact, we have already entered an era the se key values are going to be in a constant state of change. There are a few strategic defining statements in an operator's “life”. Statements like an all IP network, fixed and mobile convergence, IT and network merger; all contribute to defining how new services and transformational activities are designed and executed, and can be described either as symptoms or enablers of this new era. .
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By Johanne Mayer
Director OSS/BSS
Alcatel-Lucent
Imagine being picked up at the airport and, while en route to your hotel, you get to view your location and recommended sightseeing excursions and restaurants along the way on a small screen in the taxi. Imagine calling the hotel and getting back an SMS message with the direction on how to get there from your current location with no need to remember or write anything down. You could also be at home watching your favorite sport when you receive a notice over your TV that you just received new content showing pictures of your friends enjoying themselves at a bar and how much fun they are having. Then, you decide that it is worth joining them. While possibly no specific “killer” application or service is emerging, services utilizing a rich and blended set of innovative application and communication components and capabilities may yield tremendous value for users...