The past decade has witnessed a fundamental shift in business dynamics, and with it a big change in the pattern of risk. Advances in information and communications technology (ICT) have produced an exponential growth in performance, for example, making vastly more possible within an ever-diminishing time frame. I call this the Innovation Big Bang and its implications for business are simply seismic. Firms that rise to the challenge will thrive; those that ignore it, or fail to grasp its implications, risk marginalisation and eventual extinction.
The primary demand of the Big Bang is for businesses to produce more ideas, with more customer appeal, more quickly. Sounds simple, but how can businesses transform their innovation processes to make this happen? Traditional approaches to innovation, based on in-house research and development departments, are no longer ‘fit for purpose'. They're too slow, too inward looking, and, no matter how big the business, they struggle to produce enough ideas... 
-------------------------------------------
