Industry analyst firm Analysys has conducted global surveys on revenue assurance for the last several years, and the findings in the most recent reports point to a shift in how service providers view revenue assurance. The study, which is underwritten by Subex, surveys approximately 100 service providers of all types and sizes worldwide. The investigation focuses on revenue management, including revenue assurance, fraud management and other domains that seek to address revenue leakage and cost overruns...
The concept of performing real-time mobile financial transactions is clearly becoming increasingly acceptable. In fact, there is a latent and growing demand for mobile money services in emerging markets where financial infrastructure is not readily accessible. The ability to transfer funds via a mobile phone in ‘under-banked' regions means that people can avoid many hours of travel between remote villages in order to pay bills or collect wages. The inherent value of mobile money services is also not lost on network operators, who can charge service fees to complement existing SMS and voice revenues - all while increasing subscriber loyalty.
According to the GSM Association, fewer than 1 billion out of 6.5 billion people worldwide have bank accounts. At the same time, the penetration of mobile subscribers in emerging markets is increasing rapidly – with 85% of the next billion subscribers expected to come from areas such as Africa , Latin America and East Asia . However, the growth of mobile money services in emerging markets has been partially hindered by both the lack of interoperability between operators and potential regulatory.
How can telcos boost their sales? How do they succeed in a highly competitive market? How can operators reduce churn and build customer loyalty? How do companies develop a tailored approach and targeted marketing campaigns? CBOSSdm Intelligent Support for CRM Projects, a product from CBOSS Corporation, helps find answers to these problems.
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